SEO

WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?
SEO can be abbreviated as Search Engine Optimization which is a process to optimize your website content to get “natural” or “organic” results for the user’s search query. Search engine optimization (SEO) is the procedure of orienting your website to rank higher on a Search Engine Result Page such as  Google image search, google video search, Google Academic search, Google News search, etc,.. that you receive more traffic. 

LET’S EXPLORE THE VARIOUS TYPES OF SEO:

ON – PAGE SEO :

On-page SEO (also known as on-site SEO) describes the optimization of webpages and their content to gain organic traffic. It includes optimizations to visual content and the HTML source code. Usual tasks related to on-page SEO include designing Keyword research, Visual Content, Page title, Meta Description, Header, and Internal Links.

OFF – PAGE SEO :

Off-page SEO (also called “off-site SEO”)  is a process of activities that are performed outside your website to enhance your ranking on the SERPs (Search Engine Result Page). The goal of Off-page SEO is to get search engines (and users) to see your site as more trustworthy and trustworthy. Common tactics include Backlinks, Brand mentions, Social Bookmarking, Blog Submission, Google My Business, Directory, and Classifieds.

TECHNICAL SEO :

Technical SEO is the practice of optimizing your website to help search engines understand and index your web pages more effectively. Technical SEO can boost your visibility and ranking in search results. Technical SEO includes the following strategies Google Analytics, Google Search Console, XML Sitemap,Robots.txt, Secure Socket Layer (SSL), Page Speed Test, Mobile Friendly Test.

SEO-Search Engine Optimization

STRENGTHEN YOUR DIGITAL STRATEGY WITH THESE SEO TOOLS:

1. GOOGLE SEARCH CONSOLE

Google Search Console (commonly Google Webmaster Tools) is a free platform that helps website owners monitor and improve their site’s performance in Google Search results. That includes viewing your domains, mobile site performance, rich search results, and highest-traffic queries and pages.

2. GOOGLE ANALYTICS

Google Analytics is a free website tracking tool that helps you evaluate and analyze traffic and engagement on your website. With Google Analytics, you can tune up your digital strategy, understanding of interactions and user behavior, and enhance ad management.

3. SEMRUSH

Semrush is a software-as-a-service (SaaS) platform and all-in-one tool suite for improving online visibility and discovering marketing insight, gathering SEO insights, researching competitors, using our content tools to create new pages, building links, and running ads.

4. PAGESPEED INSIGHTS

Google’s PageSpeed Insights (PSI) is a free tool that examines the performance of your web pages on mobile and desktop devices.

SEO - Search Engine Optimization

HOW TO ELEVATE YOUR BUSINESS WITH SEO?

    • SEO enriches the observability of your website and keeps it at the top ranking in search engines.SEO helps your website appear in more search results, making it easier for prospective customers to find you. 

    • A higher ranking in search results can lead to more clicks and visits to your site.

    • SEO helps your business rank highly in organic search results.

    • SEO can be cheaper than paid search ads, and it can provide a higher return on investment (ROI).

    • SEO often helps startups as they have bounded marketing budgets, so it is a cost-effective way to get their websites in front of potential customers.

Content: V.Swathi – Digital Marketing Student Sep-2024